Ads, Ads, Ads . . . or “Have you learned about mouth-happiness?” (courtesy of Spud cigarettes)

Advertising pages from the September 11, 1933 issue of TIME Magazine, which featured a profile of Gertrude Stein.

Exchanging Hats

Portraits of Elizabeth Bishop and Louise Crane, circa 1930s, from the Louise Crane Papers.

Air travel etiquette

Two photographs from the papers of Bettina Bergery, always in fashion.

M. M.

A pair of Mickey Mouse books from the early 1930s.

Mickey, chercheur d’or [Paris] : Hachette, [©1931]
whose endpapers advertise the adventures of the fellow on film and in the local newspaper.

AND

Mickey Mouse movie stories. Philadelphia, David McKay Co. [©1931]
contains comic strips and images of Mickey and Minnie at the bottom of every page, so that the reader can flip the pages and create miniature “movies”.

But the most charming attribute of this copy is the owner’s inscription:

Tiempos Nuevos

The cover of an issue of the Spanish anarchist journal from 1937.

With an image of the famous poster by Fontsere’:

The golden age of printmaking [20th C. version]

Two extremely rare calendars featuring original prints by an incredible array of printmakers from
the 1930s, including Josef Albers, Fritz Eichenberg, Wuanita Smith, Charles Heaney, Rockwell Kent, Gregory Orloff and Ella Hergesheimer. Published in Milwaukee, Wisconsin by the Gutenberg Publishing Co.

What a {fisher} man!

Scrapbooks kept by Jack Lamb, world-famous bass and fly-fisherman,
who was said to have fished every day for 17 years, straight.
Lamb was hired by Gulf Oil Co. to travel and lecture around Texas and Louisiana.
The 13 scrapbooks, ranging between 1933-1943 document his career
as a professional sportsman and as a commercial photographer,
focusing on sports, wildlife, and car crashes.

Fishing in Barton Springs.

 

 

Scrapbook cover.

 

 

 

Note Will Rogers’ free-flowing, almost Steinian writing style.